Joico Defy Damage Protective Shampoo for Color-Treated Hair

The Manufacturer's Next-Generation Bond-Building Solution: Introducing Defy Damage Protective Shampoo

FOR BOND STRENGTHENING & COLOR LONGEVITY

Immerse your hair in a luxurious, sulfate-free lather with Defy Damage Protective Shampoo, a gentle formula that shields your hair from daily damage. The bond-building formula swiftly cleanses away dirt, impurities, and buildup without roughing up the hair cuticle or stripping your vibrant color. The result? Beautifully resilient, clean, healthy-looking, shiny, and smooth hair.

Directions: Apply to wet hair, lather, and then rinse thoroughly. See it. Feel it. Believe it.

WHAT YOU'LL LOVE ABOUT IT:

• Strengthens and Rebuilds Bonds
• 80% Less Breakage*
• 5X Stronger Hair Against combing breakage on damaged hair during heat styling, using Defy Damage Protective Shampoo & Masque vs. a non-conditioning shampoo.

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR YOUR HAIR CONCERNS.

DEFY DAMAGE | YOUTHLOCK | K-PAK COLOR THERAPY | COLOR BALANCE PURPLE | MOISTURE RECOVERY | HYDRASPLASH | BLONDE LIFE

CUSTOMER REVIEWS: 4.7 out of 5 stars - 4,876 reviews 4.5 out of 5 stars - 427 reviews 4.7 out of 5 stars - 5,291 reviews 4.6 out of 5 stars - 13,251 reviews 4.7 out of 5 stars - 3,417 reviews 4.7 out of 5 stars - 1,420 reviews 4.6 out of 5 stars - 1,885 reviews

PRICING: Defy Damage: $25.00 Youthlock: $25.00 K-PAK Color Therapy: $23.00 Color Balance Purple: $23.00 Moisture Recovery: $23.00 Hydrasplash: $23.00 Blonde Life: $21.94

HAIR TYPES: Defy Damage: Processed, Color-Treated Youthlock: Mature, Dry K-PAK Color Therapy: Color-Treated Color Balance Purple: Blonde, Highlighted Moisture Recovery: Thick, Coarse, Curly Hydrasplash: Thin, Fine, Wavy Blonde Life: Blonde, Highlighted

HAIR CONCERNS: Defy Damage: Damage, Split Ends, Breakage Youthlock: Dryness, Dullness, Brittleness K-PAK Color Therapy: Fading, Damage, Breakage Color Balance Purple: Fading, Brassiness, Dullness Moisture Recovery: Dryness, Frizz, Breakage Hydrasplash: Dryness, Dullness, Lifelessness Blonde Life: Damage, Brassiness, Dullness

BENEFITS: Defy Damage: Strength and Protection Youthlock: Bounce, Shine, Manageability K-PAK Color Therapy: Repair and Protect Color Color Balance Purple: Neutralize Yellow & Warm Tones Moisture Recovery: Moisturize, Soften, Shine Hydrasplash: Hydration, Shine, Lightweight Blonde Life: Brighten, Nourish, Strengthen

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